Seventeen Article on Fashion Buyer

Reposting this article from Seventeen Magazine by Erica Saylor.

This article gives to all those soon to be Fashion Buyers. It gives you little tips and advice. Enjoy

But there’s a lot more to it than just picking out clothes you like. Buyers have to really know the consumers (you!) and stock their stores with the right merchandise. We asked five industry pros what you can do now to land this dream job later. Check it out:

Soak up the world around you. Tricia Smith, national merchandise manager for Nordstrom BP: “Buyers need to have a true passion for fashion and trends of all kinds. Immerse yourself in everything from pop culture to runway shows, magazines, and celebrities — because everything influences the customer. You have to become a student of all of these things to know your customer and to be successful as a buyer.”

Get experience.   Autumn Chapple, merchandising director of women’s woven for Aéropostale: “Interning gets you in the door. It’s a great way to begin networking with people in the business, and it provides many different facets of the industry.”

Bond with the customers.   Yvonne Leung, director of marketing for Kitson: “Work at a retail store as a sales clerk for two years and learn what the customer wants first.”

Be ready for anything.   Jen Paul, accessories buyer for rue21: “Don’t personalize your buys. Just because you like something doesn’t mean the customer will. Be prepared to think on your feet, travel at a whim’s notice, and make mistakes! Not everything you buy is going to sell.”

Study all things fashion.   Russell Orlando, Macy’s fashion director: “Learn as much about fashion and the history of fashion as you can. Know who your favorite designers are and why.”

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